Bearing Points » market share http://tiffinparts.com/blog Perspectives and Discussion Thu, 21 Apr 2011 13:21:31 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Can being smaller be better? http://tiffinparts.com/blog/2010/01/28/can-being-smaller-be-better/ http://tiffinparts.com/blog/2010/01/28/can-being-smaller-be-better/#comments Thu, 28 Jan 2010 19:12:50 +0000 Mark D. Knight http://tiffinparts.com/blog/?p=114 “There are certainly some businesses and some projects that don’t work unless they’re huge, but in your case, I’m not sure that’s true. Big enough is big enough, biggest isn’t necessary.” This is a quote from a post on Seth Godin’s blog.  He’s one of the most prolific and thought provoking business writers today.


This thought really hit home.  Tiffin Parts isn’t the biggest heavy equipment parts supplier; although, other than the OEMs we do have the largest market share by far in the aftermarket for the primary brands we support.  We have niches that we focus on, which we believe provides us with a competitive advantage.


What I think is really the differentiator for us though is that we are small enough to be responsive to our customers’ needs.  Do you need a part reconfigured, do you need special packaging, do you need it tomorrow?  Even something as basic as needing to talk to a knowledgeable person that can provide assistance…that’s what we strive to offer…superior service.


Because we are right-sized, we can do these things…if we were the biggest, large and bureaucratic, I’m not sure we easily could.  We’re here to help you be successful!


What can we do to help?

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