I believe that for a small business like an independent repair facility or a dealer to maximize their sales, they need to use direct marketing as a tool to reach out to their customers.  It’s cost effective and it gets the message delivered ASAP.  

Does your company collect the email addresses of your customers?  It’s a great way to do direct marketing so start collecting.  When your customers come into your business ask them about getting an email from you.  If your customers really depend on the services that your company provides then believe me, they will be very happy to get an email from you.  Don’t be shy but don’t overdo it either.  Make your emails about specific parts or services that your company provides and always put your contact information in the emails.

Staying in touch with your customers, whether in person, via phone or through some form of direct marketing, is a must.  All of these touch points help build on each other to create an integrated marketing effort.

What ideas do you have to stay connected with your customers?