Biomass as a boiler fuel…
The EPA is rewriting the regulations for industrial boiler emissions. Some power plants that want to convert to biomass may delay their conversions until the regulations are clearly understood. Some details should come out in April 2010. (Note: The EPA regulations that are being developed are called Maximum Achievable Control Technology (MACT) rules.)
Wood chips are a common fuel for industrial boilers. It’s a profitable method for disposing of a by-product of the logging process so this issue will be of interest to many in the industry. We’ll keep you posted as we learn more. Here are a couple of links for additional info:
Direct Marketing is a must!
I use direct marketing to connect with my customers. It helps me to stay in touch when I can’t be there in person, to offer specials and to help keep Tiffin in the front of their mind whenever they need something we offer.
I believe that for a small business like an independent repair facility or a dealer to maximize their sales, they need to use direct marketing as a tool to reach out to their customers. It’s cost effective and it gets the message delivered ASAP.
Does your company collect the email addresses of your customers? It’s a great way to do direct marketing so start collecting. When your customers come into your business ask them about getting an email from you. If your customers really depend on the services that your company provides then believe me, they will be very happy to get an email from you. Don’t be shy but don’t overdo it either. Make your emails about specific parts or services that your company provides and always put your contact information in the emails.
Staying in touch with your customers, whether in person, via phone or through some form of direct marketing, is a must. All of these touch points help build on each other to create an integrated marketing effort.
What ideas do you have to stay connected with your customers?
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